The Lisa Hanna Bikini Debate: A Social Media / Public Relations Perspective
As a person with experience in social media and public relations, the Lisa Hanna situation definitely caught my attention. Prior to the bikini photo that has gotten the attention of the mainstream...
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Traditional Media and the Accuracy vs Speed Dilemma
It’s hard out there for a traditional media house… Now that digital media offers real-time updates of the latest news and current affairs and entertainment, traditional media outlets feel pressured to...
View ArticleHow to Watch TV Online for Free Outside of the US
Disclaimer: These options range from borderline questionable to strictly illegal, hence I am not recommending or advising anyone to use them, just providing information to educate the masses. Don’t...
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7 Little-Known Social Media Marketing Tools for the Busy Small Business Owner
As a small business owner, you probably run your business on your own and wear many different hats each day. You know social media is important and that it can have a tremendous impact on your business...
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Small Businesses, Manage Your Own Social Media! Here’s Why…
First post of the year! Woot! This one was seriously difficult to write. I’ve lost my voice! I’m trying to write for my blog and it’s just feels all wrong. This has never happened to me before —...
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12 Tasks Social Media Managers Do Daily That People Never See
“You are a social media manager, Stacy. All you do is tweet and stare at your phone screen all day. That’s nothing.” Grrr! If one more person tells me that, I’m going to go all DC Sniper on their...
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How Marketing Elements Work Together (and How Social Media Fits In)
Marketing is a rather complex topic that can be difficult for many people to understand, even marketers. With new marketing methods and strategies popping up daily, it has become even harder to...
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How to Prepare for Social Media Management of a Live Event
Managing social media for a live event is nothing like doing it on a daily basis for a brand. For regular management, you often schedule messages for a week or so in advance, check in every few hours...
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This Jamaican Entrepreneur Started Her Business with US$6 – Here’s Her Story
If you check out Accessories & Essentials online (go ahead, click here), it will seem like just another start-up online store. When you hear that this store is the brainchild of a 22 year-old...
View ArticleHow to Get Started with Social Media Marketing
Recently, I got an email from someone eager to learn social media marketing. When I started out in social media in 2010, there wasn’t nearly as much information online about using social media for...
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